How much does a video cost to produce?

The answer? Well, it depends. Have a great idea and planning to make a great video? Learn how much a video can cost early and you could save lots of your marketing budget for sharing your video. There are a number of variables that can affect the cost of producing a short video. The easiest way to work it out is to talk through your budget with a production company. Go through your idea, your location and what you have envisioned as the final product. A reference video is a great place to start when looking for a rough guideline. These are just some of the factors that come into play:


At the end of the day, you get what you pay for. A good crew are usually worth splashing the cash on. Most corporate and educational videos only need a small crew consisting of a cameraman/director and a sound man.

Location/ Production Time

Can the shoot be completed in a day or will it take longer? Will the crew have to travel? Are there expenses associated with the location? All these things need to be considered when choosing where to shoot in order to keep the costs down.


Even the quickest video can required a lot of equipment. Most videos will need the use of at least one camera, lighting and sound equipment. Most cameramen worth their salt will provide all this on the day.


A short 2-3 minute video can take up to 3 days to edit and ensure a clean cut finished product that is interesting and eye catching. Some videos many also required graphics, for example; subtitles or a company logo.

Length of Video

The duration of the finished video is one of the major factors that can affect the cost of producing a video. It will determine the length of the shoot as well as the length of the edit. The shorter the video, the quicker it’s made – the cheaper it will be to make!

Make sure to get in touch with Ireland’s leading video production agency now for a quote!